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2017, Jake decided to take his involvement in the music industry to a new level by building his own soundsystem, with a focus on creating a platform and pushing messages of upliftment through amplified music. Recognizing the need for a dub style soundsystem in all types of UK 140/Bass and roots music events, he has been performing at major festivals and venues with his Firmly Rooted Soundsystem.
Jake's work goes beyond events and music, as he is deeply committed to uniting people through the celebration of soundsystem music and culture. He strongly believes in music's power to effect positive social change and strives to create a space that promotes the betterment of individuals and society as a whole through understanding and communication. He also runs two record labels, Hold Tight Records and Firmly Rooted Records, which blend traditional methods with fresh approaches and ideas to music and events production, cultivating a new wave of sound and appreciation for roots-inspired music.