Dean Bryce presents Don't Sleep

Dean Bryce is a renowned music executive and DJ, recognised for his contributions to the UK independent music. Born and raised in South London, Dean's formative years were profoundly influenced by the legendary Saxon Sound system, which ignited his passion for music and honed his keen ear for ground breaking sounds.

Dean's journey in the music industry is marked by his pivotal role as an A&R Director at Ninja Tune, where he revitalised the label's roster during a period of stagnation. His transformative leadership and innate ability to identify and nurture talent redefined Ninja Tune, steering it into a new era of dynamism and modernity. Dean's tenure at Ninja Tune is distinguished by his successful signing of artists such as Peggy Gou and his instrumental role in the breakthrough of Speech Debelle and Young Fathers, both of whom won the prestigious Mercury Music Prize. This achievement solidified Dean's reputation as a double Mercury Prize-winning A&R.

Beyond his accomplishments at Ninja Tune, Dean further demonstrated his commitment to musical diversity and inclusivity as the Head of Music at Boiler Room. In this role, he championed a broader spectrum of voices and talents, ensuring that the platform reflected the rich diversity of the global music scene. Dean's influence extended beyond the music industry with his work on the iconic and award-winning Cadbury's ‘Gorilla’ TV commercial, showcasing his versatility and creative vision.

In 2019, Dean Bryce founded Don't Sleep, a company dedicated to supporting artists who push cultural boundaries and innovate within their genres. This venture underscores Dean's ongoing commitment to fostering creativity and artistic expression. In 2021, Don't Sleep partnered with PIAS, further expanding its reach and impact in the music industry.

Dean Bryce's legacy as a tastemaker and curator is well-earned, with a career that continues to shape and influence the landscape of contemporary music. His dedication to excellence and his unwavering support for emerging talent ensure that Dean remains a pivotal figure in the ever-evolving world of music.